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Betsy Ford

Financial Planner


Betsy started her financial advisor career because she felt the need to understand her own financial future. This was in the eighties, at a time when pensions were disappearing and 401K’s were just beginning. She began studying financial planning and has continued this study process for more than 25 years.

Betsy holds securities’ licenses 7, 24 and 66; and life and health insurance licenses. She also holds AAMS® (Accredited Asset Management Specialist) certification.

Her focus remains on listening to each of her clients to understand their individual financial goals and risk personalities. She feels it is important to employ a financial plan as a guide to achieving financial objectives, and prize independence in selecting investments for clients. She also feels that education and regular maintenance throughout the process is very important.

In November 2017, Betsy merged her firm with RFC Financial Planners because of the similarity of the objectives in providing client financial services, and the organization of their office and team.

Prior to being a financial planner, Betsy grew up in Plymouth, Minnesota, was an exchange student to Germany, and attended Augustana University. She taught foreign languages in Minneapolis for several years before moving to the Southeast and then Michigan. She worked many years in manufacturing in an engineering support capacity before changing to the financial services industry.

Betsy recently move to St. Augustine, FL with her husband, Jack Ford. Betsy travels back to Michigan frequently to visit visit with family.

Getting to Know Betsy

Favorite Food or Restaurant: I do not typically have a favorite of anything, except for my mother. At this time, I love roasted veggies and almost any seafood, provided they are not breaded or over-cooked. Dark chocolate would to be on the list as well.

Best Financial Advice Received: Know yourself and your goals. Diligently diversify risk. Keep the big picture in front of you.

Favorite Book: Again, there is not one. Books I have read this month include:
The Lilac Girls by Martha Hall Kelly, A Man Called Ove by Fredrik Backman, and Washington Goes to War by David Brinkley. I love books, either fiction or nonfiction, which help me understand human psychology.

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